There are numerous types of advertisements that reach millions of people every day. Because people are constantly bombarded by advertisements, it is that much more important that an advertisement is able to stand out from the rest.

Although most people notice the visuals or graphics first, the words on the ad can be just as important. I found an ad, which had a very interesting take on its usage of words.

The advertisement had a visually grabbing image, which went well with its catch phrase. The phrase “If you really want to touch someone, send them a letter,” made me smile because it had such a nice sentiment behind it.

The advertisement can be found at http://www.google.com/imgres?um=1&hl=en&sa=N&authuser=0&biw=731&bih=639&tbm=isch&tbnid=zMnUogFk04bLiM:&imgrefurl=http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/&docid=mToypHPQ7Jo11M&imgurl=http://media02.hongkiat.com/creative-ads/australia-post.jpg&w=349&h=500&ei=nIB7UJulHsKNqgGigoGgDw&zoom=1&iact=hc&vpx=101&vpy=157&dur=1772&hovh=269&hovw=187&tx=119&ty=162&sig=102952304123228623193&page=1&tbnh=152&tbnw=109&start=0&ndsp=11&ved=1t:429,r:0,s:0,i:152

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